Are you offering web hosting services through your own brand or as a reseller? If yes, you must understand the power of a Web Hosting Manager (WHM).
A hosting provider has multiple responsibilities, such as server management, provisioning, hosting marketing and more. To manage everything at once, you need help from efficient tools, such as tools that enable administrative control.
Web Host Manager (WHM) is one such tool! As a provider who offers dedicated, VPS, cloud and shared hosting services, you must understand what WHM is and how it benefits you.
Understanding Web Host Manager (WHM)
WHM in web hosting is a powerful tool that empowers hosting providers to manage, customise and optimise their server environments efficiently. WHM simplifies the creation, provisioning, configuration and administration of hosting accounts by acting as an administrative control panel.
It allows resellers and hosting providers to manage resources, domains, server performances and account-level handling. It also allows you to create hosting environments that elevate user experience with smart marketing strategies.
Four Essential Features of WHM For Marketing Your Hosting Business
1. Customisable Software
One of the WHM features is that it allows customisation options that enable hosting providers to create tailored experiences for customers. It allows you to modify user interfaces, software dashboards, personalise control panels and set up personalised resource packages.
That way, you can stand out and differentiate your brand from other providers in the market. It also helps you reinforce your brand’s identity and appeals to niche customer segments that seek personalised solutions.
2. Offers Demo Account
WHM promotes hosting marketing with its ability to provide demo accounts, and it is a game-changer for most. Demo accounts allow potential customers to explore your hosting environment, test WHM features and experience the interface firsthand.
Not just that, when your customers cannot make any changes to their documents or configuration, they can utilise the power to create demo accounts. Pairing this feature with targeted promotional campaigns can drive interest and build credibility.
3. Provides Market For Users
Another important WHM feature is that it allows you to create an integrated marketplace with your account. It enables hosting providers to offer additional tools and applications directly to their customers.
This feature allows you to upsell value-added services, including website builders, domain registration, SSL certificates, marketing tools and email hosting.
Leveraging this feature strategically can increase revenue streams and improve customer retention. This helps you since it prevents customer migration to competitors because all their requirements are met under one roof.
4. Self-Service Upgrades
WHM’s self-service upgrade options empower your customers to scale their hosting plans as their needs grow. This feature reduces dependency on customer support, allowing users to seamlessly upgrade storage, bandwidth, extra licenses or other resources through their control panel.
Additionally, it creates an opportunity to promote higher-tier plans and generate incremental revenue, all while maintaining a customer-centric approach.
Summary
In conclusion, leveraging the essential WHM features outlined above can significantly enhance your hosting business’s marketing efforts. In today’s digital age, you can utilise platforms like social media, Google Ads, email marketing and traditional marketing to market your services.
However, WHM and web hosting go great together. You can market your web hosting services using WHM features at your convenience and benefit. Invest in mastering these features to drive growth and build customer loyalty.